When you engage consumers where they are and speak their language, you'll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought after marketing skills from industry experts, and see how you can leverage social media to increase your company's revenue.

In this course, you will learn how to build social marketing campaigns from start to finish. You'll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this course, you'll be fully prepared to begin a career as a social media marketing focused digital marketer. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Upon completion of your course, you'll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

Course Tuition: $1,595
Course Hours: 110

What you will learn

• Learn OMCA® Digital Marketing Foundations
• Create a social media strategy and understand paid, earned, and owned social media
• Learn effective social sharing techniques
• Blog for business and find and communicate with influencers
• Develop online reputation management skills
• Understand how to evaluate social media measurements and analytics

How you will benefit

• Become prepared to successfully take the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
• Jump-start your career as a social media marketing coordinator, social media specialist, social media marketer, or community manager
• Understand not only how to create compelling social media campaigns but how to measure their effectiveness
• Master communication skills that will allow you to reach your target audience and interact with influencers

1. Introduction to Online Marketing
2. OMCA® Digital Marketing Foundations
   1. SEO Foundations
   2. Social Media Foundations
   3. Content Marketing Foundations
   4. Conversion Optimization Foundations
   5. Web Analytics Foundations
   6. PPC Foundations
   7. Mobile Marketing Foundations
   8. Email Marketing Foundations
3. OMCP® Social Media Practitioner
   1. Introduction to Social Media
   2. Creating a Social Media Strategy
   3. Understanding Paid, Earned, & Owned Social Media
   4. Social Sharing
   5. Blogging for Business
   6. Finding & Communicating with Influencers
   7. Video & YouTube Marketing
   8. YouTube Advertising
   9. Social Networking & Facebook
   10. Facebook Advertising
   11. Microblogging & Twitter
   12. Twitter Advertising
   13. Online Reputation Management
   14. Social Media Measurement
   15. Social Media Analytics
   16. Pinterest Marketing
   17. Marketing through LinkedIn
   18. Instagram

Hardware Requirements:

• This course can be taken on either a PC or Mac.

Software Requirements:

• PC: Windows 8 or newer.
• Mac: OS X Snow Leopard 10.6 or later.
• Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
• Adobe Acrobat Reader.
• Software must be installed and fully operational before the course begins.

Other:

• Email capabilities and access to a personal email account.

Instructional Material Requirements: The instructional materials required for this course are included in enrollment and will be available online.

You should have basic computer skills and a good grasp of the English language.

Avinash Kaushik is Google's Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books "Web Analytics 2.0 Prime" and "Web Analytics: An Hour A Day," Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of "Waiting For Your Cat to Bark?" "Call to Action," and "Always Be Testing," which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.

Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including "Pinterest Marketing: An Hour a Day."

Brad Geddes is the author of "Advanced Google Adwords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.

Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book" Search Engine Optimization Secrets" and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, "The Art of Mobile Persuasion" and "Mobilized Marketing." He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.

Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of "YouTube and Video Marketing: An Hour a Day," and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O'Donnell is the co-founder of SEO-PR, a content marketing agency. O'Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.

Does this course prepare for a certification?

You will earn a Digital Marketing Foundations Certification and an additional discipline specific Practitioner Certificate after completing the course with a passing grade. Also, upon successful completion of this course you will receive a paid voucher for the OMCA certification exam.

When can I start the course?

This course is open enrollment, so you can register and start the course as soon as you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

This course is self-paced and open enrollment, so you can start when you want and finish at your own pace. When you register, you'll receive six (6) months to complete the course.

What if I don't have enough time to complete my course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact your Student Advisor to help you work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

You may be assigned with an instructor or team of industry experts for one-on-one course interaction. Your support will be available (via e-mail) to answer any questions you may have and to provide feedback on your performance. All of our instructors are successful working professionals in the fields in which they teach. You will be assigned to an Advisor for academic support.

What happens when I complete the course?

Upon successful completion of the course, you will be awarded a Certificate of Completion.

Am I guaranteed a job?

This course will provide you with the skills you need to obtain an entry-level position in most cases. Potential students should always do research on the job market in their area before registering.

Can I get financial assistance?

This course is non-credit, so it does not qualify for federal aid, FAFSA and Pell Grant. In some states, vocational rehab or workforce development boards will pay for qualified students to take our courses. Additionally, some students may qualify for financial assistance when they enroll, if they meet certain requirements. Financing is available from select schools. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, go to our Contact Us page